Developing your lead generation strategy
Since the onset of COVID-19, businesses have had to find new and clever ways to connect with their customers to generate sales and maintain relationships – this has led to the acceleration of digitisation as more customers shifted to online.
Customers now have the power to dictate when and where companies can interact with them. Organisations that are customer experience-minded and leverage communication technology to engage with today’s customer in the way they prefer – in the right channel, at the right moment, with the right information, will be most successful in converting leads.